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Although social media transitioned to UCM’s content and media team, some of Kent State’s original accounts originated with web team in 2009. Social media had become a serious contender when influencing an organization’s current and future customers in nearly all industries. Higher education is, and was, no different. Early on and before creation of a dedicated social media unit in the department, it is worth noting tahat I:

• Launched, expanded and manage Kent State’s first social media strategy and presence for Twitter, Facebook, YouTube and Flickr platforms.
• Monitored and responded to social media activity via a suite of tools including Vocus, Radian 6 and HootSuite.
• Identified the need for a dedicated social media community manager, proposed the position, wrote the job description and hired the candidate.
• Directed and mentored new hire in creation of university-wide Social Media Advisory Committee (SMAC) to provide for improved collaboration and heightened leverage of the university’s many departmental accounts.
• Authored original Social Media Publishing Policy and provided direction for its online presence and rollout.

Here is a flash back to very early growth of these Kent State social media spaces, comparing September 2010-11:

• Twitter, 200% increase from 568 followers to 1,708
• Facebook, 83% fan increase from 13,508 to 24,791
• YouTube video views, 211% increase from 29,998 views to 93,396
• Flickr, 320% increase, from 694 views to 2,919, which supports images in KSUmobile app
• Compilation of university-wide social media presences
• Monitoring of social media tone and most heavily used spaces via Vocus, Radian6, HootSuite

More recently, I have served as an adjunct professor for a social media class.